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Art House
Brand Identity
Illustrator, Photoshop
Art House is an imagined movie theatre screening independent features in a comfortable and alternative environment.
Art House needed a vibrant identity to grow its clientele and share the artistry and craft of independent films with a larger audience.
The wordmark uses bold, geometric shapes artfully arranged to spell out the brand name. The colours evoke energy, enthusiasm and casual sophistication. Brand elements use the shapes that make up the wordmark to create playful patterns and marks used in all brand touchpoints.
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