Brand Identity / Custom Typography / Illustration
Illustrator, Photoshop, InDesign, Procreate, After Effects
Elk Creek, a new organic wine on the scene, offers an affordable yet adventurous blend for those who want to try something new and share with good company.
The custom wordmark uses bold geometric forms and accented with expressive swashes on the letterforms, reminiscent of a smile and invitation to the audience to enjoy (responsively, of course).
The packaging illustrations reflect the organic flow of a running creek. Vibrant colours draw attention to the graphics and contrast with the sharp lines in the nameplate.