Hemlock Custom Carpentry
Brand Identity / Website Design
Illustrator, Photoshop, XD
Hemlock is an emerging carpentry business looking to attract new clientele by creating an online presence and offering a functional website that showcases its work.
The minimalist site design borrows the idea of the gallery aesthetic, offering a cohesive “white cube” background and elegant, minimal typography. The white background provides a clean aesthetic and allows the imagery to stand out on the screen. The asymmetrical display breaks away from traditional grids and creates a contemplative rhythm to display pictures.