Magis Custom Cars
Brand Identity / Brand Strategy
Illustrator, Photoshop, InDesign
Magis Custom Cars specialize in custom-built classic muscle cars, hot rods and performance packages for the modern muscle car. The project required an identity to suit their voice and careful eye for detail.
The logo was conceived with the idea of passion and freedom that cars provide their drivers— infusing smooth precision and handling with sleek design and attention to detail.
The open road was the starting point for the lines and shapes found in the logotype. Precise curves and linear details work to create a powerful and sleek logo that speaks to the brand’s dedication to its craft. And those colours? A nod to the candy coloured hues of 1970s muscle cars.