Pratt Norman LLP
Illustrator, Photoshop, InDesign
Standing out among the corporate suits of the legal world is what fictional law firm Pratt Norman LLP wanted to accomplish. Being leaders in the North American entertainment law scene, Pratt Norman needed an identity that spoke to their audience, not their industry.
Drawing inspiration from early bitmap images, the monogram was built pixel by pixel, creating a contemporary look for the firm. The colour system reinforces their brand personality of trustworthiness and their hardworking ethic. The nameplate, set in Avant Garde Gothic Pro, is a nod to the typeface’s rich history in the arts and culture world.