A character and environment were designed to match an existing audio recording to market the headphones. The illustration style is fun and friendly. It contrasts with the often overused high-tech, edgy graphic style that dominates today's electronic market. The limited colour palette and distinct hand-drawn illustrations help distinguish the ad from competitors. The ad features a central character placed in a familiar environment, trying to work at a cafe, while background noises and a nearby dog barks incessantly, disrupting concentration. Humour is used throughout the animation to grab the viewer’s attention and maintain it throughout the ad. The character’s deadpan expression conveys his annoyance and frustration with the noise. Still, he remains relatable. Later, the character’s expression changes as he blissfully closes his eyes and sways to the music, again using humour to connect with the viewer.